Blogs,  Food,  Interview,  National Cake Week

An Interview with Greg Fraser, Founder of The Bottled Baking Co.

To kick start our month long ‘Rub-a-Dub-Dub, Thanks for the Grub!’ theme and just in time for National Cake Week, we have a great interview with Greg Fraser, the founder of the Bottled Baking Co. who has kindly provided one of his creations as a giveaway to one lucky Parenting Phil reader. Read on for details on how to enter.

Greg, from Leeds, set up The Bottled Baking Co. in 2016 as a small venture in his own time… well the little time he had to himself by the sounds of it, as he worked as a website builder and was also raising his son (2yo at the time).

Hi Greg, let me just start by saying how awesome the mixes look! How did you come up with the idea?

Thanks Phil!

I came up with the idea during our son’s nap times. He was around 2 years old at the time and liked to bake. But he wasn’t able/willing to weigh ingredients out accurately. So I started to pre weigh ingredients so we could get to the fun part of stirring and baking (and licking the bowl). I then had a bit of a brainwave of putting the dry ingredients in to bottles much like the sand art you can do at the sea side.. and The Bottled Baking Co. was born.

It started as a little venture selling cake and brownie mixes at a local market. It quickly grew arms and legs and soon it was stocked in delis around Leeds and won an award from former Dragon Theo Paphitis, all within a couple of months of launching.

Wow! An award from Theo, that’s pretty impressive, especially in your first year!

You started the Bottled Baking Co. whilst having a young family. How did you juggle both?

I still have the day job which is building websites too. The Bottled Baking Co. fills my evenings once I’ve put the little one to bed. It’s pretty full on!

When I started the business I was on leave from work. I found I was starting to get bored during the 2 hour nap times every day, there’s only so much TV you can watch during the day! So I focussed that time on starting up the business. I think it helped my mind a little to have something else to concentrate on that wasn’t all about childcare.

It worked well as a bonding activity to bake together with my son once he was up from his naps too.

I had great support from my partner who took over with childcare at the end of the working day which enabled me to either take some time for myself or to continue sampling and working on the business.

You mentioned that you get to bake a lot with your son, does he inspire your creations?

He certainly gets to sample every mix!

He inspired me to create the Smartie Cookie mix as it was something he could get his hands in to, get messy and pretty much do it with next to no input from me, really helping him to build his confidence in the kitchen.

How easy are the cake mixes to use for parents wanting to cook with younger children, but are not natural bakers (such as myself)?

They are super easy! You just shake all of the ingredients in to a bowl, add the wet stuff, give them a good stir and bake. Top tip is to empty the top layer out of the bottles, re-apply the lid and give the bottle a really good shake to loosen it all up. No need for measuring out flour and sugar, and no need for endless whisking, which younger children tend to struggle with.

They all look so lovely, but what’s your favourite creation so far? 

Tough choice! But I have three favourites… the Gluten Free Mini Egg Brownies are divine. I also can’t get enough of the Raspberry & White Chocolate Tray Bake. Our Christmas mix is also a wonderful winter warmer, Spiced Fruit & White chocolate. Lovely!

Finally, what does the future look like for the Bottled Baking Co.?

We recently moved production of most of our mixes to a family run Yorkshire based baking company, I was struggling to meet demand from home. Each mix is still 100% handmade, but moving to our new facility means we can scale faster and more easily than we ever could at home! We’ve also got plans for delicious new products coming up in 2019 so keep a lookout!

Sounds great! Thanks Greg for taking the time to talk to us. I’m totally in awe of how you seem to be balancing a full time job, growing your own successful business AND being a dad! Hats of to you!

You can follow The Bottle Baking Co. over on Instagram and Facebook… but be warned though there’s lots of cake so not for the weak-willed! 🤣

Now it’s your chance to get your hands on one of these bad boys, click the link below to enter! The winner will be announced on the 31st October 2018. 

a Rafflecopter giveaway

Like, Follow, Share:

One Comment

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.